Adam Fisher-Cox - Design Portfolio

I’m on the product design team at The Wall Street Journal, where I've been since 2019. Here's some of my work there:

We worked with the newsroom to design a Live Q&A experience allowing readers to chat live with journalists on relevant and timely topics.

We redesigned our Apple TV app for the latest touch-based hardware and software, focusing on a curated experience of relevant video journalism.

I also worked on personal side projects including a microsite advocating for a safety redesign of a neighborhood intersection and an exploration of what a truly social group video chat could look like.

In 2019, I brought my interest in transportation to two projects to improve information design for The Port Authority of New York & New Jersey and MTA New York City Transit:

I redesigned the digital signage for the AirTrain at JFK Airport, developing a simplified mapping system and language standards to quickly orient travelers.

I proposed updating the New York City Subway countdown clocks, replacing an off-the-shelf solution with something purpose-built for New York’s riders.

As companions to these projects, I wrote a more in-depth look at the process of designing the mini-maps for the AirTrain project as well as a piece comparing solutions for improving the MTA's website.

From 2015–2019, I was the lead product designer at TopResume, a career-services startup aimed at empowering individuals to own and grow their professional brand:

We designed a Customer Dashboard that tackled extremely complex workflows and communication pain points for our writers and customers.

We constantly improved our Resume Review that helps job-seekers see why their resume isn't getting through applicant tracking systems.

During this time, I published a piece questioning why so much digital signage is garish in the name of accessibility and a redesign of the MealPal app to make the in-app experience as delightful as eating the excellent food.

I've also been fortunate to have the time and freedom to work on many freelance and self-directed projects as well:

I created an flexible and recyclable identity for The National College Comedy Festival, designed for use with a new designer and theme each year.

For my college thesis, I proposed a cohesive identity and wayfinding system for SEPTA, the Philadelphia area transit agency.

I designed many logos, icons, and other branding for clients and personal projects with a focus on simple, recognizable forms.

Earlier in life, I launched SimpleTask, a digital to-do list for iPhone and Mac with a focus on flexibility for basic and power users alike that was selected as an Apple Staff Pick in the early days of the App Store.